Leave it to Dirty Harry to pick up where President Obama left off.
Early in his State of the Union address on January 24, Obama discussed the current health of the manufacturing sector of the U.S. economy, saying his blueprint for success moving forward centered on it. He talked specifically about the domestic auto industry, first pointing to the dire straits American automakers found themselves in at the height of the recession.
"On the day I took office, our auto industry was on the verge of collapse," he said. "Some even said we should let it die. With a million jobs at stake, I refused to let that happen."
Then he went on to highlight the triumphant turnarounds that many car companies have experienced the past few years. Our auto industry is back, he told us, pointing to the nearly 160,000 jobs it added this year as evidence. Chrysler in particular got a shout out for establishing itself as the number one automaker in the world.
In keeping with the President's tune, Chrysler wanted to make some more noise for both itself and its country. To do so, it got Clint Eastwood to do a two minute spot that was aired during the Super Bowl. You can't get more American than that.
What we got for a final product was an extended commercial that was equal parts tough, thoughtful and inspiring, which is pretty much how we think of Detroit being as a city. It showed images of laborers hard at work as the sun rose with a new day. It told our country's story of unemployment issues and economic despair, and then rallied around the hope that companies like Chrysler are instilling to end on an upbeat, glorious note.
"This country can't be knocked out with one punch," Eastwood breathed as the commercial wrapped. "We get right back up again- and when we do, the world is going to hear the roar of our engines."
For those who missed the spot on Sunday, here it is:
http://www.youtube.com/watch?v=_PE5V4Uzobc
-Brian Seliber
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