I went to a lecture given by Ken Auletta this afternoon about how news and media are being changed by technological advances.
One of the most interesting points I thought he made was about why technology keeps developing so rapidly. Auletta said Google engineers he spoke with explained to him their mindset while they worked: Why not? In other words, what is stopping them from coming up with a new idea, such as selling individual songs for 99 cents, and implementing it?
It appears to me that technology engineers are able to decide on a goal, and then do whatever they possibly can to reach it. So why can’t journalists do the same thing? When a new technology is developed that affects journalism, journalists should be able to think like the engineers and find a way to overcome the new obstacle.
If journalists can discover better adaptation mechanisms, I think that they would be less likely to face hardship in the first years of new technology’s popularity. Auletta also said that journalists fear the future because of technology changes. I think that instead of being afraid of what technological advances have in store for media, journalists should ask themselves one simple question: Why not?
- Olivia Davis
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